Fulfil other ASF requirements

[espy]

These ASF requirements do not take place within our repo or website, but on their turf. These are from https://incubator.apache.org/guides/publicity.html

• get the name cleared by the ASF trademarks team. I’ve applied for an ASF Jira account so I can do the stuff outlined in the trademark guide
• Ensure your project listing and DOAP (Description Of A Project) file accurately reflects what the podling is about
  • Listing: https://projects.apache.org/project.html?incubator-pouchdb
  • DOAP: https://projects.apache.org/create.html and https://projects.apache.org/about.html UPDATE: PR here
• Get logo on Apache Project Logos page -> https://www.apache.org/logos/#
• Request a project interview on PlusOne, the voice of the ASF. -> https://plusone.apache.org/
• Gain additional exposure by posting newsworthy podling updates and milestones to announce(at)apache(dot)org. The Apache team adds these to the Apache Weekly News Round-Ups, which it also sends to members of the media and analyst community.

[janl]

Trademark search is a go: https://issues.apache.org/jira/browse/PODLINGNAMESEARCH-260

[janl]

DOAP file here: https://github.com/apache/comdev-projects/blob/trunk/data/projects.xml#L304